We understand our work as a process that culminates in the construction of tools to improve communication and interaction between brands and the world.
During this construction, we take care to understand the specific context of each project so that it achieves an organic dialogue with its audience.
Stage 1: Aligning objectives
We make the project our own. We analyze the competition, the context, the matrix to which it belongs and its needs. We understand its history, research and make the first projections.
In this stage we define what the brand is, what it wants to be and who and what it identifies with, in order to outline the necessary plan and meet its objectives.
Stage 2: Aligning a vision
With everything incorporated, we elaborate a series of visual concepts. These concepts explore different possible graphic resolutions, always framed within the limits and objectives outlined in the previous stage.
The interaction and exchange with the client allows us to follow a path to its final direction.
Stage 3: Aligning guidelines
Once the visual identity is defined, it is necessary to guarantee its consistency. For this, we set guidelines that determine the correct use of the elements, detail the functioning of the graphic system and establish solid foundations that will help in eventual new implementations.
Etapa 4: Aligning an identity
In this last stage the project becomes tangible. This phase comprises the implementation of the graphic system in both physical and digital pieces. At this point the project is aligned with their reality.
Brand Identity
Positioning &
Strategy
Naming
Visual identity
and logotype
Brand application
Packaging
Signage
Digital and print
material
Brand guidelines
Editorial
Books and
magazines
Poster design
Brochures
Illustration
Illustrations
Infographics
Icon design
Pattern Design
Web Design
UI/UX
App Design