We view our work as a process that culminates in the creation of tools designed to enhance communication and interaction between brands and the world.
Throughout this process, we prioritize understanding the unique context of each project to ensure it fosters an authentic and meaningful dialogue with its audience.
Stage 1: Aligning objectives
We make the project our own by thoroughly analyzing the competition, the market context, and the framework it belongs to. We gain a deep understanding of its history, conduct research, and develop initial projections. In this stage, we define the brand—its essence, aspirations, and connections—so we can outline a strategic plan that meets its goals.
Stage 2: Aligning a vision
Building on the gathered insights, we create a series of visual concepts that explore various graphic solutions, all within the boundaries and objectives established in the previous stage. Close collaboration with the client helps refine these concepts, guiding us toward the final direction.
Stage 3: Aligning guidelines
Once the visual identity is defined, we ensure its consistency across all applications. We establish detailed guidelines that dictate the proper use of design elements, outline the graphic system’s functionality, and lay the foundation for future implementations.
Stage 4: Aligning an identity
In the final stage, the project becomes tangible. This phase involves implementing the graphic system across both physical and digital platforms. At this point, the project is fully aligned with its real-world application and brand identity.
Brand Identity
Positioning &
Strategy
Naming
Visual identity
and logotype
Brand application
Packaging
Signage
Digital and print
material
Brand guidelines
Editorial
Books and
magazines
Poster design
Brochures
Illustration
Illustrations
Infographics
Icon design
Pattern Design
Web Design
UI/UX
App Design